Picking a real estate agent is one of the most important decisions you’ll make when buying or selling property. Knowing how to choose a real estate agent can mean the difference between a quick, stress-free sale and months of frustration. They can also help you achieve the best price, attract the right buyers, and guide you through the buying or selling process with confidence.
But with so many agents in the Perth property market, how do you know which one to trust? In this guide, we’ll walk you through how to choose a real estate agent, what makes a good one, and the red flags to watch out for.
Why choosing the right real estate agent matters
Property is often your biggest financial asset. Whether selling your home, buying your first investment property, or looking for the best price in a competitive market, the estate agent you work with can significantly impact the outcome.
A good agent brings:
- Local knowledge: understanding your suburb, recent sales, and local schools.
- Strong marketing strategies: effectively reaching potential buyers.
- Negotiation skills: ensuring you don’t leave dollars on the table.
- Guidance: helping you avoid mistakes and make informed decisions.
How to find a good real estate agent
When researching agents, take your time and don’t be afraid to ask questions. Here are some practical steps:
1. Look at recent sales
An agent’s track record in your local area is a strong indicator of their ability to sell your property. Ask:
“How many homes have they sold recently?”
“Were those properties similar to yours?”
“How long did they take to sell, and at what price?”
A proven record demonstrates that they understand the market and can effectively position your property.
2. Assess their local knowledge
The Perth property market varies from suburb to suburb. An agent with a deep understanding of your local area can speak confidently to buyers about local schools, transport links, and amenities. Buyers often make decisions based on lifestyle factors as much as the property itself.
3. Check marketing strategies
Marketing can make or break a sale. The best real estate agents employ a tailored approach, rather than a one-size-fits-all plan. Ask about:
- Online listings and professional photography.
- Social media campaigns.
- Home styling or staging a home for sale.
- Buyer databases and private inspections.
The right strategy ensures your property stands out to the right buyers.
4. Ask for references and testimonials
Word of mouth remains powerful. Speak with family, friends, or neighbours who have recently sold in your area. Online reviews and testimonials also offer valuable insights into professionalism, communication, and overall customer satisfaction.
5. Look for transparency and communication
A good real estate agent should be upfront about fees, the selling process, and realistic price expectations. You should feel comfortable asking questions and confident that they’ll keep you updated throughout the journey.
What to avoid when choosing a real estate agent
Not all agents are the same, and it’s just as important to know what to avoid. Watch out for these warning signs:
- Overpromising on price: If an agent suggests a much higher sale price than others, it may be to win your business. The result could be your property sitting on the market too long.
- Lack of local knowledge: Agents who don’t understand your suburb or the Perth property market may struggle to attract the right buyers.
- Poor communication: If they don’t return your calls before you sign with them, chances are they won’t keep you updated during the sale.
- Hidden fees: Transparency around commission and marketing costs is crucial.
- Low effort marketing: Using only basic online listings without a strategy can limit your property’s exposure.
Remember, choosing a real estate agent is not just about personality; it’s also about expertise. Your focus should be on their results, credibility, professionalism, and trust.
Questions to ask before you decide
Here are some practical questions to ask a real estate agent when selling:
“How many similar properties have you sold in the last 12 months?”
“What’s your strategy for marketing my home?”
“How will you keep me informed throughout the selling/buying process?”
“What’s your commission structure and what does it include?”
“Can I speak to past clients?”
Their answers will help you decide whether they’re the right agent for your needs.
How to choose a real estate agent who suits you
The best agent for one person may not be the best for another. Consider your priorities:
- Do you want a quick sale, or are you holding out for the best price?
- Are you looking for someone hands-on, or do you prefer minimal contact?
- Do you value experience with family homes, investment properties, or first-home buyers?
Consider what matters most to you and ensure your chosen agent aligns with your expectations.
Making an informed decision
Choosing a real estate agent isn’t a decision to rush. Take the time to:
- Research multiple agents and compare their approaches.
- Walk through their current open homes to see how they present a property.
- Trust your instincts; you should feel comfortable and confident with the person representing you.
Ultimately, the right real estate agent will feel like a partner in your journey, not just a salesperson.
Ready to make your move?
At HKY Real Estate, we understand that selecting a real estate agent is a crucial step in your buying or selling journey.
The HKY team has a deep understanding of the Perth property market and a track record of achieving the best results for our clients.
If you’re ready to sell, buy, or simply want advice on your next move, contact us today. We’ll walk you through the process, answer your questions, and help you make an informed decision with confidence.
Frequently asked questions
The timeframe can vary depending on the suburb, demand, and property type. On average, homes in Perth may take anywhere from a few weeks to a few months to sell. A good real estate agent will give you a realistic estimate based on current market conditions.
Agent fees in Perth are not fixed. They can be a flat rate or a percentage of the final sale price, typically ranging from 2% to 3%. Some agencies also charge marketing costs separately. Always request a detailed breakdown of your quote before signing.
Both have advantages. Boutique agencies often provide more personalised service, while larger companies may have broader reach and more resources. The best choice depends on your property, your goals, and which agent makes you feel most confident and comfortable.
Yes, but it depends on the terms of your listing agreement. Some contracts lock you in for a fixed period. If you’re unhappy, speak directly with the agency director first; often, issues can be resolved before switching to another agency.
Not necessarily. Some people prefer to use one trusted agent for both buying and selling, while others choose specialists for each. What matters most is the agent’s expertise in the area and type of property you’re dealing with.
Have more questions?
